The Schenectady-based grocery chain is teaming up with Bimbo Bakeries for the initiative that will benefit Cure Rare Disease, a Boston-based non-profit that is researching therapeutics for genetic diseases.
Each purchase of certain products from Freihofer’s, a Bimbo brand, through the end of June will result in a 10-cent donation. The goal is to raise $25,000 for CRD by the end of the year.
“The mission of Cure Rare Disease is unique and compelling in its focus on the development of customized therapeutics for patients with rare genetic disorders who have been told there is no treatment or cure,” said Pam Cerrone, Pricer Chopper’s director of community relations. “We recognize that in the time of COVID 19, organizations still need our support. As such, Price Chopper/Market 32 and Freihofer’s are honored to further the efforts of Cure Rare Disease through this fundraising program in our stores.”
CRD founder Rich Horgan’s family has been impacted by muscular dystrophy. Three of his uncles died of the disease, and his younger brother, Terry, has been living with it for 20 years.
“It’s really been a pretty nasty legacy, and one that … I thought I’d try to change the outcome for my brother and maybe future generations,” Horgan said.