Tips to make your Facebook Fundraiser rise above the rest!
YOU are your own best cheerleader! Keep all your messages fun, upbeat and positive!
Friends give because of friends. Your friends know you and like you. They want to help you raise money for a cause that is close to your heart. People are much more open to donating to someone that they like than to anyone else.
Invite every Facebook friend and post at least once a day. Part of the power of a Facebook fundraiser is that people get notifications in a way that is less intrusive than email. If people don’t want to see the updates, they can turn off the notifications. Everyone is busy so you have to remind them that you are still working on raising money! And remember, not everyone will see every post, so you are not bombarding them. That means you must ask, ask again, and keep asking during your fundraiser.
Make it beautiful and visual! Use content, videos, and images from our website or Facebook page and share it with each update/ask/thank you.
Make it feel like a fundraiser with a concrete goal. Posts like “We just reached the halfway point thanks to you and your generosity! Great job! There are just 2 weeks left and only $2,000 more to go! Together we can make the goal!” And, “Heads up! We have 25 people who gave a gift in the last week. Can we make it 30 by tonight? All we need is you!”
A special occasion is a great reason to kick off a fundraiser! Many people use their birthday to raise money, but you can do one at any time! (Independence Day, International Monkey Day, Christmas, Anniversary…the possibilities are endless!)
Say THANK YOU to everyone! Each donor gets an immediate email receipt for their gift, but you can do more! Send them a personal thank you to let you know how much you appreciate their support. You can also post thank yous publicly on your fundraising page to give the donor more recognition and to boost your visibility in the News feed!
Be creative! Be innovative and impress everyone. Think outside the box. Show your passion and dedication to the cause!